Messaging for Co-branded Landing Page: New Subscribers

Why Zazzle?

Very simply, Zazzle lets you offer your fans a variety of merchandise, like t-shirts, posters, stickers and hats, and you don’t have to lay out any money in advance. You get to design the items any way you want, and when an item sells, you get a nice percentage of the sale. Here’s how it works: Click the Get Started Tab here, and you will be prompted into the Quick Store Creator. Once you have created your basic store, you can login to Zazzle.com, and create even more products that you want to sell. It’s easy! Then put a link to your store on your website, MySpace page, Facebook fan page, etc.

When a fan places an order for a t-shirt, Zazzle prints it, charges the customer, ships it directly to the customer and pays you a percentage. There are no minimum orders and Zazzle has a 100% money-back guarantee*. If you want merch to bring to gigs, you can order just a few, and not the hundred that most printers expect you to order. Zazzle works with thousands of musicians, from garage bands to famous groups like KISS (www.zazzle.com/Kissmerch), Jason Mraz (www.zazzle.com/zazzlemraz), and The Black Eyed Peas( www.zazzle.com/blackeyedpeas).

Sonicbids found that Zazzle was the best partner to bring this offering to you for the following reasons:

• Zazzle puts the most income back into your pocket.
• Zazzle’s product quality is unmatched in the print-on-demand space.
• Zazzle’s superior customer service will please both you and your fans.
• Zazzle quite simply wants to see your band succeed!

COMING SOON! Zazzle will be launching a direct purchase solution so that you can buy products in bulk directly from your storefront at competitive prices to take on the road with you and sell at shows!

What Is Print-on-demand?

Print-on-demand (“POD”) is a relatively new printing technology and business process where we don’t print merchandise until an order has been received. What POD means for you is that your band can now create a killer storefront at absolutely *NO SETUP COSTS* and with *ZERO RISK*. You don’t have to worry about managing inventory or making trips to the post office. You can add as many designs and products as you like to your storefront, and every time a product is sold, you make money. Anytime you want to change a design you can and there is NO LEFTOVER INVENTORY.

How Good Is the Product Quality?

Zazzle provides unmatched vibrancy, durability and quality. The company has spent years pioneering the latest and most advanced technology in printing and manufacturing. Inks are printed right in the product’s fibers and do not have a "decal-like" feel typical of heat transfer and screen print methods.

Zazzle was also the first digital printer to print on dark apparel. They offer over 20 styles and colors of t-shirts including black, brown, army, deep forest, red, navy blue, and more. And the quality is amazing. Curious how they do it? Click here. And don’t forget, Zazzle offers a 100%, money-back guarantee*.

How Much Money Can My Band Make?

The real question is how much do you want to make? There are 3 different ways you can make money with Zazzle, all which are pretty easy. They are:

• Name Your Own Royalty
• Referral Program
• Volume Bonus

Name Your Own Royalty

Every Zazzle product starts with a base price which includes a 10% cut for you. If you want to make more money, just increase the final sales price on our site, and you get the extra money. For example, our Ladies Baby Doll fitted Tee sells for $16.95 of which we get $15.25 (to cover manufacturing and order processing costs) and you get $1.69 (10%.) Let’s say you set your profit at 20%. Our site will automatically reset the price for this shirt to $19.07. We still get $15.25, but now you get $3.81. Of course the higher you go, the fewer items you will sell, so we recommend you know your typical buyer and price accordingly.

There are two more ways to make money that will increase your overall profit without raising the final price. Read about Referral Program and Volume Bonuses, next. (If you are really into product pricing you can play with all kinds of examples on our Name Your Royalty Calculator.)

Referral Program

On top of the royalty we pay you on your band’s merch sales, Zazzle will pay your band an additional 15% on every sale that you refer. You may refer these sales from your site, your Facebook and MySpace pages, your blog, email, or any offline marketing. When a buyer purchases your products, you get 15% plus your normal royalty. If the buyer moves elsewhere in our site and purchases any of our billions of products including great branded content like Disney, Star Wars or South Park, you get 15% from those sales as well.

It’s easy to get started. After you have created your store name, all you have to do is add an asterisk (*), as in "zazzle.com/username*", and it becomes a referral link. We call this feature the "Zazzle Star". For more information, go to Zazzle Star.

Volume Bonus

Zazzle gives big bonuses to high volume sellers! Depending on your monthly volume, bonuses go as high as 17%, (added to your normal royalty,) and the referral percentage can climb as high as 32%. Details are available at Volume Bonuses.

Can I Create a Cool Storefront on Zazzle?

Your band’s storefront can take on any look you want. You can use any of Zazzle’s 24 custom store templates to easily create a slick look and feel to your gallery. For more information, go to Gallery Appearance.

You can also use Zazzle’s Advanced Store Customization Tools to make your store match your own website branding. For more Information, go to Advanced Store Customization.

Zazzle storefronts contain other powerful features that make it easier for your customers to navigate, and easier for you to merchandise and promote your store. These include displaying products and categories the way you want, uploading custom images to create categories, and allowing your customers to sort your products in the way they like to search. For more information go to, Category Sorting and Browsing.

How Many Different Products Can I Offer?

There is no limit to the amount of designs and products that you can offer. Upload more original designs and photographs, and create anything that you like. Below are just some of the products we have which you can offer with multiple designs. To start creating products, go to Create.

T-shirts and apparel * Posters * Hats * Totes * buttons/stickers/magnets * Skateboards * Shoes * Mugs * Mouse pads * Calendars * Stamps * Greeting cards * Postcards * Stationary * Letterhead * Binders * Pet apparel

It’s fast and easy to kick-start your product creation on Zazzle with our free bulk image uploader.

Need to create many products quickly? If you want to quickly create up to a hundred products instantly with the same design, you can do it with our quick create tool. There are just three simple steps to do this, and voila, 100 instant products! For more information, go to Quick Create.

How Can I Promote My Band Merchandise

The more you promote your storefront, the more money you make. Here are some powerful money-making ideas.

Leverage your website and blogs!
Websites and blogs are the best places to start promoting. Create a “Shop” link in the main menu. Create a banner ad. Feature an editorial/blog post on your home page, so everyone who visits knows about your product offering.

Email your fans
Use your email newsletter to let people know about your store, featured products, and promotions or special offers. Think about adding your store link into the main body of all email blasts, so products are announced with all new releases, tour dates, and special appearances.

Add your Merch to your MySpace and Facebook pages
With the Zazzle Merch Booth tool, you can create a mini-gallery of featured products to post on your site, your MySpace and Facebook pages, and almost anywhere else you can place HTML. Log in to see 25 of your recent products. Use the checkboxes next to the images to designate the products you want to show in your Merch Booth. To finish, select one of our skins or upload your own. You can also upload a logo or your own background skin for a custom look and feel. It’s that simple.

Tweet, Link, Blog and Share Your Products
Zazzle provides many different tools for you to link to your products on your blog, website, emails, MySpace, Facebook, via link exchanges, etc. to increase your traffic and market yourself. Your Associate Center page is a one-stop shop for the various types of links and widgets.

To link to a specific product, click "link to this product" below the design block on the right half of any product page. The "Share" button lets you share your product on social media services like Delicious, Digg, Facebook, MySpace, etc. Send your friends an email message about a product using the "Email" link. Use the "Blog" link place a product in Blogger, Typepad, Wordpress, and Live Journal. When you Tweet, send product announcements with the "Twitter" link.